Serge Bekhaazi, Senior Advisor at EMIR, is a seasoned leader with over 23 years of experience in the energy, industrial, and infrastructure sectors. He specialises in guiding clients through strategic market expansion, business process optimisation, and P&L management.
In his role as Region President for the Middle East, Africa, and Turkey at BMI Group, Serge oversaw eight factories and a team of over 600 employees, steering $75 million in revenue through innovative and sustainable solutions. As Global Commercial Business Process Leader at BMI Group, he crafted and implemented global processes within the company’s ERP system, ensuring operational excellence and consistency across regions. His expertise as a Lean Sigma-certified professional enabled him to tackle complex challenges and drive continuous improvement.
Serge’s leadership extended to his role as Managing Director of Schiedel International, Europe’s leading manufacturer of energy-efficient chimney and ventilation systems. He managed 20 manufacturing sites and over 1,200 employees across 23 countries, significantly contributing to the company’s success in high-quality, sustainable products.
Prior to his tenure at BMI Group, Serge spent 14 years at General Electric, gaining extensive experience in operations, quality, sales, and commercial strategy. His role as executive leader for the GE Women Network in the Middle East and Africa highlighted his commitment to diversity and earned him several accolades. Following GE, he led BrandSafway’s operations in the Middle East, Africa, and Southeast Asia, where he managed 1,400 employees and drove notable growth, market share expansion, and long-term contracts.
Serge holds a Mechanical Engineering degree from the American University of Beirut and is fluent in three languages: Arabic, English, and French. Based in Dubai, he combines his professional expertise with a passion for music as a Blues and Jazz guitarist.