Zainab Kufaishi, Senior Advisor at EMIR, brings over 20 years of leadership experience in the investment industry, with expertise in asset management, market expansion, and business strategy. Her career, spanning both London and Dubai, has seen her excel in roles involving technical analysis, marketing, sales, and strategic leadership. Known for driving growth and business transformation, Zainab advises clients on asset management strategies, market entry, and new business development.
Until February 2023, Zainab led the Middle East and Africa divisions at Invesco Asset Management, where she consistently expanded markets, strengthened client relationships, and shaped global strategies for multinational firms. During her tenure, she increased revenues by over 20% in three years and added more than seven major clients to the portfolio. Prior to Invesco, she was a key member of Fidelity International’s Middle East and UK Institutional Marketing and Sales teams in London.
Recognised as one of Forbes Middle East’s Power Businesswomen and a recipient of the Global Meets Local Award in 2021 and 2022, Zainab is a respected advocate for ESG and sustainability. She actively contributes to discussions on the private sector’s role in emerging markets. Her commitment to diversity and inclusion is reflected in her mentorship of future female leaders through organisations like Ellevate and The Female Factor Middle East.
Beyond her professional endeavours, Zainab is deeply involved in humanitarian work, particularly in refugee and migration issues. She serves on the advisory boards of NGOs such as Irida Women’s Centre and CuriousIQ, organisations focused on refugee inclusion.
Whether advising startups or championing innovation in venture capital, Zainab is a strategic thinker who believes in the transformative power of leadership, mentorship, and collaboration. Her blend of insight and passion for humanitarian causes makes her a sought-after advisor for businesses navigating growth, innovation, and sustainability in the Middle East and beyond.